Pioneering Sustainability in Montenegro: The Stories of Merkator International and IceCom
In the heart of the Balkans, Montenegro is not just known for its stunning landscapes and rich history; it is also emerging as a hub for sustainable business practices. Companies like Merkator International and IceCom are leading the charge, demonstrating that profitability and environmental responsibility can go hand in hand. With support from the European Bank for Reconstruction and Development (EBRD) and the European Union (EU), these firms are investing in greener technologies that promise to reshape their industries and contribute to a more sustainable future.
A Joint Programme for Sustainable Growth
The initiative spearheaded by the EBRD and EU aims to enhance the competitiveness of small businesses in Montenegro while simultaneously reducing energy costs and environmental footprints. By investing in eco-friendly equipment, companies can not only improve their operational efficiency but also align their business models with sustainable practices. This dual focus on economic growth and environmental stewardship is crucial for the future of Montenegro’s economy.
Merkator International: Redefining Brand Design
Merkator International, a stalwart in the Montenegrin market for over three decades, has made significant strides in sustainability. Known for its diverse services, including outdoor advertising and LED signage, the company recently launched a label printing service with a strong emphasis on eco-friendliness.
Marko Šćepanović, an industrial and graphic designer at Merkator, emphasizes the importance of first impressions in brand design. “It takes us five seconds to entice the consumer to select a particular brand,” he notes. This understanding of consumer behavior has driven Merkator to invest in state-of-the-art, eco-friendly printing equipment, allowing them to produce high-quality labels with reduced energy consumption.
Marko takes pride in the company’s commitment to sustainability, stating, “As someone who cares about the environment, it’s gratifying to see our business objectives align with sustainable practices.” This alignment has not only attracted new clients but has also led to significant reductions in energy costs, showcasing the tangible benefits of investing in greener technologies.
IceCom: Elevating the Hospitality Sector
Founded two decades ago, IceCom has established itself as a leader in the Montenegrin hospitality industry. Initially entering a fragmented market, the company has consistently focused on providing high-quality, affordable kitchen equipment while fostering long-term partnerships with clients.
As the hospitality sector evolves, IceCom has adapted by modernizing its facilities. The installation of heat pumps has significantly reduced operational costs and environmental impact, demonstrating the company’s commitment to sustainability. CEO Aleksandar Blečić highlights the importance of access to finance, stating, “This programme allowed us to invest in new technology while maintaining liquidity, which is crucial for any company looking to expand.”
Looking ahead, IceCom plans to enhance its showrooms and educate clients on the latest industry innovations, further promoting energy efficiency and environmentally friendly practices within the hospitality sector.
The Broader Impact of Sustainable Practices
Both Merkator International and IceCom exemplify how access to financing and the right technology can drive business growth while reducing environmental impact. The EBRD and EU programme has already facilitated investments in greener technologies for numerous companies across Montenegro, contributing to a broader effort to promote sustainable business practices in the Western Balkans.
Through partnerships with financial institutions like Crnogorska Komercijalna Banka AD Podgorica (CKB), businesses can access EBRD loans complemented by EU incentive grants of up to 15% of the loan value. This financial support is crucial for companies looking to innovate and grow sustainably.
Conclusion: A Greener Future for Montenegro
The stories of Merkator International and IceCom highlight a promising trend in Montenegro: the convergence of business growth and environmental responsibility. As these companies continue to invest in sustainable practices, they not only enhance their competitiveness but also contribute to a greener future for the entire region. By prioritizing eco-friendly technologies and practices, Montenegro is setting an example for other nations, proving that a sustainable approach can lead to both economic success and environmental stewardship.