Saudi Arabia’s Role in Advancing Middle Eastern Tourism: Insights from Samer Al-Kharashi
In a recent interview with Asharq Al-Awsat, Samer Al-Kharashi, the Director of the United Nations World Tourism Organization (UNWTO) Regional Office for the Middle East, shed light on Saudi Arabia’s pivotal role in enhancing the tourism ecosystem in the region. His insights underscore the Kingdom’s commitment to sustainable development and its ambition to position itself as a premier global tourist destination.
Saudi Arabia: A Key Player in Regional Tourism
Al-Kharashi emphasized that Saudi Arabia’s hosting of the UNWTO regional office is a testament to its dedication to making tourism a cornerstone of economic growth in the Middle East. The Kingdom has witnessed a remarkable resurgence in tourism, with the Arab Gulf and the Middle East recording a 36% increase in international tourist arrivals during the first quarter of 2024, surpassing pre-pandemic levels. This growth not only reflects a recovery from the pandemic but also positions the region as a leader in global tourism recovery.
Vision 2030 and Mega-Projects
Central to Saudi Arabia’s tourism strategy is Vision 2030, an ambitious plan aimed at diversifying the economy and reducing dependence on oil revenues. Al-Kharashi highlighted that the Kingdom’s mega-projects, including NEOM, the Red Sea Project, Qiddiya, and AlUla, are integral to this vision. These projects are designed to attract international visitors and enhance the Kingdom’s appeal as a world-class tourist destination. They align closely with the UN’s Sustainable Development Goals (SDGs), focusing on sustainable tourism practices, economic growth, and the preservation of cultural heritage.
Sustainable Tourism Development
Al-Kharashi commended Saudi Arabia’s significant strides in sustainable tourism development. He referenced a UNWTO report that underscores the Kingdom’s commitment to promoting initiatives that benefit both the environment and local communities. The UNWTO’s Middle East office, established in Riyadh in May 2021, has been instrumental in this progress, focusing on capacity building, enhancing competitiveness, and fostering public-private partnerships.
The office’s initiatives aim to integrate tourism into public policy, promote rural destinations, and support advanced capacity-building programs. Al-Kharashi noted that these efforts are crucial for creating a robust and competitive tourism sector in the Middle East, ensuring long-term sustainable growth.
Economic Impact and Employment Opportunities
Tourism is a vital component of the global labor market, providing jobs for one in ten people worldwide. Al-Kharashi highlighted the UNWTO’s commitment to promoting sustainable development in the tourism sector, with strategic priorities that include fostering high-quality employment, nurturing talent, and driving technological innovation. The organization is actively working to promote green investments and sustainable tourism practices in the region, aligning its initiatives with Saudi Arabia’s Green Saudi and Green Middle East programs.
Investment in Human Capital and Green Infrastructure
The UNWTO focuses on three key investment areas: human capital development through education and skills training, environmental sustainability through green infrastructure investments, and economic growth through innovation and entrepreneurship. Al-Kharashi emphasized that these initiatives are essential for fostering a sustainable tourism environment in the Middle East.
The UNWTO has also launched a Sustainable Development Goals (SDGs) Tourism Platform, providing resources and expert knowledge on sustainable tourism practices. Events like World Tourism Day 2023 have showcased opportunities for sustainable tourism development, further promoting green investments in the region.
The Future of Tourism in the Middle East
Al-Kharashi expressed optimism about the future of tourism in the Middle East, particularly in Saudi Arabia. The Kingdom’s ambitious goal of attracting 150 million visitors annually by 2030 is a testament to its commitment to tourism development. To achieve this target, bolstering the sector’s capabilities through education, training, and skill development will be essential.
The recent agreement between the UNWTO and Saudi Arabia includes the establishment of a "Jobs Factory" and a "Tourism Labor Market Observatory," both aimed at enhancing workforce skills and capacity. Additionally, the UNWTO has recognized two Saudi destinations, Rijal Alma and AlUla, in its "Best Tourism Villages" competition, highlighting the Kingdom’s dedication to preserving its cultural and natural heritage.
Conclusion: A Transformative Era for Saudi Tourism
Samer Al-Kharashi’s insights paint a picture of a transformative era for tourism in Saudi Arabia and the broader Middle East. The Kingdom’s mega-projects and strategic initiatives are set to redefine the region’s tourism landscape, making it a major player in the global tourism industry. With a focus on sustainability, innovation, and collaboration between public and private sectors, Saudi Arabia is well on its way to achieving its ambitious tourism goals, ultimately enhancing its reputation as a leading destination for travelers worldwide.